Friday, January 28, 2011

Necessary Elements To Ranking High On The Search Engines

By Timothy Ross


The main element to ranking high on search engines for example Google, Bing or Yahoo and receiving traffic coming from those high search positions is to first optimize your site for low level phrases that are not tremendously competitive. From the beginning of your search engine ranking project, you won't see a substantial surge in traffic level but the visitors you do get will likely be far more targeted.

If you attempt to pursue the more prevalent high volume keywords quickly, you will have a hard time moving up the rankings and will not have any page 1 rankings for quite a while thus any traffic. At least with the lower stage phrases, you can obtain fast results and receive some visitors for your efforts.

It is best to rank top 5 for a long tail specific keyword phrase such as "best seo services and consulting" than to rank above 100 for a more common keyword such as "seo". "Seo" might be searched by a lot of people but if you are hidden so far down within the search engine rankings, you won't receive traffic from it at any rate.

Now that is not to imply that you wouldn't sooner or later aim to rank for "seo", you simply shouldn't be spending your time and energy in the early periods of your optimization campaign doing so. Allow the work which you put into positioning lower volume keyword phrases establish a foundation for your bigger volume words. Observe that in the above long tail keyword phrase example, "seo" appears within it. In the future, that inclusion will ultimately assist in the ranking of that keyword.

What is it that your website is providing? What keyword phrases will people probably use to locate you? As you contemplate this, create a list of all potential phrases that your potential visitors will use when shopping for that which you have to offer. Be as specialized and targeted as you possibly can. If your web site sells "vitamins" then a practical key word to make use of would be "joint pain vitamins". Don't solely list "vitamins", it's much too general.

This is part 1 in a 2 portion series. To see the entire article, stop by anthonynunes.com.




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