Monday, January 24, 2011

Web Design in Toronto: You Get What You Pay For

By Azwar Khalid


I know all about the stress of looking for professional web design in Toronto because I have tried the best and the worst. Just like many others I started out just looking for the cheapest service so I could save some money and I paid the price for that. Today, I understand that it is important to find the highest quality service rather than the cheapest and I hope to help you understand this point as well.

What was the impact of the poor quality work? In a single word: negative. Such an impact is a lot more than simply dealing with a website that is aesthetically weak. Such a problem would not be 'cataclysmic' as aesthetic issues can be overcome. Horrible quality work can have a major negative effect on business. How so? Here are some of the calamities you will discover:

Some of the biggest issues come down to the navigation system used by the designer. If visitors to your site cannot get to various pages of the site or find a lot of broken links that lead them nowhere they will think of your entire business as amateur and go elsewhere. An even bigger issue is when your checkout system can't be reached or doesn't work properly. These issues make you look bad and will send traffic away from your site and directly into the hands of your competitors.

The issue with checkout software is worth mentioning again. People that want to perform online purchases do so because they want convenience in their shopping. When the checkout software is not easy to utilize or even see the checkout functions, it would prove next to impossible for the website to deliver much success. The visitors to your website will go elsewhere and never come back. This leads to perennial lost revenue because people that buy from you once will be more likely to buy from you in the future. So, not only will you lose out on the immediate purchase from your visitors, you will also lose all the future business from them as well. You cannot build a successful business if you are not retaining customers. Poor quality website design will definitely cause problems such as this.

The appearance and functionality of your website is a direct reflection on your business. If it is a complete mess because you trusted a web design Toronto company that didn't know what they were doing or didn't care enough to do a great job, then you will be telling all of your visitors that you are a mess. They won't trust you and will turn to your competitors who have very professional, fully functional sites to offer.

Once you go live with a poorly designed website your business will be set back for quite awhile. Rather than gradually building your business and earning more and more money, you will be knocked down and forced to fight your way back up again. This is a waste of time and is very difficult to do.

Take the time to research any web design Toronto service that you consider using. Look at live samples of their work and ask a lot of questions so you can tell whether they really know what they are talking about or not. Don't wing it or risk anything...this is the future of your business we are talking about here!




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