Wednesday, April 20, 2011

Create a Homepage that Will Get Results

By Corin Zander


Designing your website's homepage is not difficult, but creating one that attracts the attention of your target market and delivers the right message isn't easy. No matter how great the design of the site is, if it doesn't come across to visitors as professional it won't pull in the leads or sales you're looking for. Failing to give proper time and care to the creation of your website's homepage can spell disaster for your business. Making these small changes will provide a major impact on the traffic your page gets. Oftentimes, when talking about Authority Pro, it is not a good idea to consider it in isolated terms. So it is not uncommon to find yourself doing a lot of research and decision making. If you mistakenly overlook something, the consequences can be unpleasant, to say the least. You will have the ability to make the best judgements when you are confident you have all you need to know. The bottom line is you need to know the following about the subject so you will make an informed decision.

When visitors first come to your site, it's purpose should be obvious. Your homepage should clearly state the purpose of your website. A simple way to showcase your purpose and help your visitors understand the goal behind your website is to use a proper slogan or a tagline that goes with your logo. This tagline is your company's mission statement and it represents what your website does. Your company's slogan is something that your visitors will identify you with, which is why it should be something that not only represents your website, but at the same time connects with your visitors. This is why it's important to use a creative tagline on your homepage.

Another factor that makes a huge difference for your homepage is having the right graphics and images. The homepage of your website has to have the best graphics/images because like they say, the first impression is the last impression. Choose graphics that are relevant and that give your page a professional look. Feel free to hire a designer if you need to because it's an investment in the most important real estate of your site. Nowadays, people judge sites by the design and if they like it, they proceed towards the content. You can increase the stick rate of your site and have more people coming back when you have great graphics on your homepage. Every visitor that comes to your website is a potential customer and you don't want to lose them because of a bad design.

Make sure that all of your important information is above the fold. Because, by definition, everything on your homepage should be considered important, everything should split the amount importance provided. This is why it is very important that this type of information is above the fold and not below it. Your visitors shouldn't have to scroll down to learn about these elements. This differs from site to site, and often includes elements such as the menu, services offered, special offers, newsletter sign up box, etc. Numerous people consider this to be a requirement when they are trying to find things on your homepage. So, do take it into consideration. These few things to consider will make a difference in your information as they relate to Traffic Travis. There is a remarkable amount you truly should take the time to find out about. They will serve you well, though, in more ways than you realize. Once your understanding is more complete, then you will feel more confident about the subject. The rest of the article will provide you with a few more essential points to bear in mind.

These tips will help you optimize your homepage so you can increase your conversion rate and get more sales. By making the right changes to your homepage, the overall response to your website will improve.




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