Even the most popular and highly regarded brands came from scratch. This indicates that brand designers undertake a pre-planning procedure so they can gather as much information about their client companies. The more information they know about the business entity, the more they are likely to come up with a design that best represents their client's mission and vision statements.
The most feasible way of obtaining company information that is relevant to brand designing is to prepare a questionnaire. The advantage of preparing a questionnaire is that it can actually yield helpful information and provide positive impressions to clients as well. The following are the four categories that designers may use as guidelines in creating a questionnaire: the company's previous logo, the company's expectations, the company's competitors, and the facilitation.
Asking questions about the company's previous logo will help the designer determine why the company decided to review their current identification system. The answer to this question will serve as the ultimate basis of what and what not to emphasize in the succeeding stages of designing the company logo. It's also important to ask the qualities that it likes and does not like about its current logo and if the company wants a minor or major modification of their logo design.
With regard to the company's expectation, designers may ask about the outcomes that the company wants to see from their new product identification system. Designers may look for objects that are inherent to the company because such things can be integrated in the logo design. In addition, designers should determine the characteristic (e.g. simple, sophisticated, etc.) that the company wants for its logo.
It is also equally crucial to study the competitor's logo design. Unique logo designs are easily recognizable. Designers should also read some of the competitor's marketing collaterals. This will help designers understand the symbols that the competitor chooses to represent its company identity.
Brand exposure means using various promotional tools. Designers therefore need to ask the promotional media that the client company is planning to use. Each promotional tool has its distinct standards. Creating a flexible logo design is the key to meeting those varying standards.
The most feasible way of obtaining company information that is relevant to brand designing is to prepare a questionnaire. The advantage of preparing a questionnaire is that it can actually yield helpful information and provide positive impressions to clients as well. The following are the four categories that designers may use as guidelines in creating a questionnaire: the company's previous logo, the company's expectations, the company's competitors, and the facilitation.
Asking questions about the company's previous logo will help the designer determine why the company decided to review their current identification system. The answer to this question will serve as the ultimate basis of what and what not to emphasize in the succeeding stages of designing the company logo. It's also important to ask the qualities that it likes and does not like about its current logo and if the company wants a minor or major modification of their logo design.
With regard to the company's expectation, designers may ask about the outcomes that the company wants to see from their new product identification system. Designers may look for objects that are inherent to the company because such things can be integrated in the logo design. In addition, designers should determine the characteristic (e.g. simple, sophisticated, etc.) that the company wants for its logo.
It is also equally crucial to study the competitor's logo design. Unique logo designs are easily recognizable. Designers should also read some of the competitor's marketing collaterals. This will help designers understand the symbols that the competitor chooses to represent its company identity.
Brand exposure means using various promotional tools. Designers therefore need to ask the promotional media that the client company is planning to use. Each promotional tool has its distinct standards. Creating a flexible logo design is the key to meeting those varying standards.
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Do you want to know how brand Singapore designers come up with a design that best represents their client company's mission statement? You may visit this website to view sample brand designs.. Check here for free reprint license: The Importance Of Pre-Planning In Designing Logos.
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