Tuesday, June 28, 2011

Making Your Business Look The Part

By Chris M. Johnson


If someone asks you what start-up businesses need, what would you say? Definitely, you'll include client gathering, venue-shopping, product improvement, and employee training. The question is, did you also include building company image? Most companies focus on the four aspects above and fail to include their company's image to their to-do list. Unfortunately, this is very important since this is what consumers look for. You only get one shot at this, thus, having great graphic design is important. Among the things you need include your website's showcase, business card design, and logo design showcase.

You begin with your logo design. There are a lot of graphic design firms you can work with, but you yourself must be knowledgeable enough to tell them what you want. The most important rule is to keep it simple. It must be scalable so it will look the same on a letterhead and on a billboard.

There are number of ways to display a logo. Sometimes, a company is best identified by making the name itself the logo. Other companies only require a single shape such as an apple to define their entire company. Ask yourself what the most important information is that you want to be remembered by then decide on the simplest way to show that.

If you plan to do some networking, develop a business card as well. Before working with any graphic design firm, make sure that you have an idea in mind and work together with the firm to come up with something memorable and simple. You don't have to include all information about your company. Oftentimes, it's better to provide simple contact details like a phone number or website.

You should have other relevant information as well. You company name is the most important of all. It allows you to connect to your customers. Aside from that, your website, phone number, and email address are all that's necessary to add. If you prefer that customers contact you by phone only, then don't add your email address to the card.

The final step is creating a website. Everything now has a digital counterpart. If someone searches for a service or product, they go online to find it. Find a website coder who can help you build your website's showcase. Customers only allot a few seconds for companies to prove that they should stay there. It also only takes a few seconds for them to hit the back button and look somewhere else.

To ensure traffic to your site, keyword research is necessary. You can no longer put keywords within your website's code. Rather, they should be within the contents of your site. To make sure that you do things right, you can request help from search engine optimization experts. You can also make a study on keywords customers often use when looking for something. Visiting competitor sites to find out what they use is also an option. Once you have your keywords, it will be relatively easy to come up with content.

In this digital age, being ignorant is not an excuse. Companies cannot afford to be mediocre. They must stay ahead of the competition. Luckily, you can easily find help. Graphic design experts are there to help you every step of the way. If you fear that finding these experts may take too much time, just try visiting http://design.webtoolhub.com/.




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