Sunday, June 26, 2011

SEO Writing Principles: On Plagiarism And Newsworthy Standards

By Jon Lewis


Journalists are split between those who have heard of SEO and raise an eyebrow over it, and those who do not know SEO at all. SEO, spelled out search engine optimisation, pertains to the myriad of internet marketing strategies carried out by SEO services companies for the main objective of having a website easily searchable on the first few pages of a search engine. Small to medium size corporations utilise SEO to boost visits to their site and bolster sales.

In both journalism and SEO, the mantra "content is king" applies. Readers have discerning preferences, and would instantly thrash a poorly written, keyword-bombed text. In both news writing and SEO, content, therefore, has to be engaging. While it is a fact that search engine spiders are also target readers of a keyword-rich copy, real people actually read SEO materials, therefore these articles have to make sense.

Is it right news media writers to think better than internet article writers? The answer is no. And why shouldn't they? Internet writing entails the same rigours as that of journalism with respect to an unchanging commitment to original and not copied material, correct grammar, and beautiful composition.

When it comes to audience, both SEO and journalistic writing are in a rigourous game. In fact, magnetising the attention of readers is even tougher for internet writers because web readers have a lot of other sources, and can easily change to other articles if they lose taste on the copy from reading the banner alone. News readers, on the other hand, can stay engrossed up to the third paragraph of a story.

Enterprises around the globe utilise SEO companies recognising it as an internet marketing strategy that is indispensable. Singapore, for instance, is home country to SEO companies that offer the full range of and innovative strategies. The SEO Services Singapore-based companies offer benefit from the conducive environment for a close-knit business and internet marketing relationship peculiar to this tech-savvy country.

SEO writers are always pressed to produce high-quality content within tough deadlines. Singapore has the advantage in responding to the growing article volume request as it uses other partners in producing excellent English articles from talents of other Asian countries particularly the Philippines.

Another common ground for both news writing and internet article writing is the privilege both present writers to earn a living while satisfying their pleasure for the written word.




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