Friday, August 19, 2011

Double Cross Jewelry & Its Illustrious Founder Travis Walker.

By Ray Keech


A useful discussion on the Double Cross style, Double Cross Jewelry and its famous Founder Travis Walker. This discussion follows the reader through the founding history of the Double Cross label brand and its quick ascension to the top of the gothic jewelry industry.

What is biker jewelry (frequently also) known as sterling silver gothic jewelry and rock n roll jewelry)? Although we do know what it is, some things can hardly be described adequately in words. In most cases, biker jewelry comes as heavy, chunky jewelry crafted using 925 sterling silver. It employs bold, unconventional, powerfully daring and sometimes anarchic, defiant motifs. The concept it commonly inspires is that of a rugged, handsome, individualistic and masculine man riding a powerful bike through endless and lonely country roads into the sunset with a violent agenda. Or that of a vastly popular metal star on stage, commanding the uncontrolled adoration of millions of rock followers in the mosh pit. It is a look which sparks the imagination and inspires awe, admiration and wonder. Today, the biker look has become immensely popular, due mainly to active adoption by bikers, musicians, biker enthusiasts, rock n roll fans and other cultural pioneers eager to manifest new age fashion through the snazzy, eye-catching outfits and accessories they wear. In this article, we introduce Travis Walker: one of the most creative gothic silver jewelry designers the fashion world has seen since Gaboratory spearheaded the biker & gothic images with its line of gothic silver jewelry.

Who is Travis Walker

Travis Walker, a first generation gothic silver design genius, has been crafting quality sterling silver gothic jewelry and biker leather designs for two decades. Like many other pioneers of sterling silver biker jewelry such as Bill Wall and Gabor Nagy, Travis Walker was born and raised in Malibu, California. Till this day, the humble jeweler still resides in sunny California with his wife, Brittany. He began his foray into the world of design by designing customized chopper seats for some of the top chopper building industrial giants, including Harley Davidson. Although he still creates custom pieces for special clients and celebrities, he does so only on a private basis for close friends and treasured clients. Finding a ready market for fashionable biking accessories and clothing, Travis Walker entered the world of sterling silver gothic jewelry, which he pioneered under the tutelage of the late design guru Gabor Nagy.

Being one of Gabor's top students, Walker quickly became to the position of the vice President of Gaboratory. Although Walker had become the head jeweller of Gaboratory, the desire to make a name for himself eventually inspired him to walk away from the honoured halls of Gaboratory and embark upon the ambitious path towards making a name for himself, by himself.

The Birth of Double Cross Jewelry

In 1996, Walker launched his first line of biker jewelry, heralding the birth of Double Cross Jewelry. Double Cross has come a long way since then; its popularity has grown both locally and overseas, and Walker has maintained an enviable underground and exclusive clientele. Double Cross has created designed one-of-a-kind custom jewelry for rock stars, A-list celebrity actors and actresses, special clients and top bike builders.Travis' original designs are varied in theme, ranging between edgy and gothic to high-end and classical. Wearing Double Cross designs not only enhances your external image; it also speaks volumes about a lifestyle defined by surf, motorcycles, social status and rock n roll. Till today, Today, Double Cross remains very exclusive, and positions itself admirably as a premium outfit. Its beautiful gothic jewelry pieces, sadly, are invariably priced at levels way higher than what most wage-earning fans can reasonably afford.

Why replicas, fakes & Double Cross inspired jewelry is rising in popularity

In recent days, Double Cross jewelry has faced challenges in the form of numerous offshore competitors of equal capacity and talent, resources and ability to deliver equally intricate, stunning & well-crafted luxury gothic styled silver jewelry to bikers and other rock-culture lovers at a tiny fraction of Double Cross jewelry prices. Now, fans of gothic silver jewelry have easy and affordable access to an extensive range of alternatives to original Double Cross jewelry. Gothic sterling silver jewelry fans are wising up to the ugly truth behind branding, which is really nothing other than an illusion. Brand is not something which customers will always be willing to pay for. Given the widespread availability of cheaper & equally attractive offerings, it is no surprise that designer label jewelry isn't an uncommon sight on the streets notwithstanding the luxury brand pricing of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on designer label jewelry when you can get a almost identical product crafted from the same best quality 925 sterling silver at a miniscule fraction of the price?

However, in buying alternatives in the form of replicas or similarly styled inspired designs, it is critical to understand & confirm the grade of jewelry you are paying for. Double Cross Jewelry competitors range from top quality alternatives and close replicas by bona fide jewelers to mass-manufacturing bootleggers churning out low grade imitations made from low-grade materials such as steel & copper.

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