Saturday, September 24, 2011

The Benefits Of Including Lanyards In Your List Of Company Gift Items

By Ping Wheeler


Companies wanting to promote their products invest heavily in corporate giveaways. They have pens and mouse pads and mugs emblazoned with their logos which they give away to their clients and customers. Such corporate gift items are distributed in hopes that their recipients will parade them around. In the process, the companies are advertised, for free.

Ballpens remain as the most common corporate giveaways or tokens despite this age of gadgets and gizmos. Mugs also command a huge following, what with the trend of coffee and tea beverages.

Alongside with ballpens and mugs, lanyards are also a great type of corporate giveaway. Lanyards are very cheap and are used by practically each and everyone, across all ages. Students and employees alike wear their IDs on these practical strings. No wonder, lanyards are very profitable as corporate giveaways.

They are great for holding badges, IDs, even keys and whistles. People who often lose or misplace their eye glasses use these strings to secure their favorite pairs. Bottle openers are often tied to these cord necklaces, too. It is also common nowadays for people to use a custom-made lanyard in holding their cellular phones.

Lanyards today can be made out of nylon, polyester, cotton, flat braided tubing or woven cloth. They can be used as promotional items when printed with corporate logos, company names, and a host of messages, blurbs or taglines. Printing techniques often utilized to imprint these logos and blurbs vary, too, from hot stamping to dye sublimation process. The latter though, is a more costly printing procedure. These printed neck pieces also come in unlimited patterns, colors, lengths and even styles.

The lanyard was first used as a piece of cord that secured a knife or whistle. It was positioned on the left shoulder, with the knife tucked into the left breast pocket. The knife was difficult to remove from the pocket under the bandolier, however. Thus, it was moved to the right shoulder in the 1920s. After more than a decade, these neck pieces became straight cords and evolved into ornamental accessories.




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