With the fast passed advancements in printing technology over the past decade it has now become possible for printing companies to offer a wider range of options to customers. The next time you are thinking of printing new marketing materials or promotional posters or flyers shop around and make sure you are choosing a printer who can offer you some of the latest printing options at a good price. Custom printing is becoming more affordable as new advancements make it more cost effective to execute jobs that have unique requirements. Here are a few requests you should not be afraid to make of your printer when placing your next print order.
Digital technology has made it possible for offset printing companies to print small orders at a reasonable price. Any order under 250 copies is usually thought of and priced as a custom job. Some printers will consider anything less than 500 copies a custom order. Many companies offer the ability to order small quantities of prints at a reasonable rate. Not having to order large quantities makes it easier for you to change you marketing materials more frequently.
It also allows you to personalize your marketing plan by creating a variety of flyers, posters, or business cards that will each target a different demographic. You will also be able to print small quantities of a few different designs. After you have seen which designs or layouts are most successful with your target audience you can have larger quantities printed. Having the flexibility to test different styles may be just the thing you need to create the perfect marketing campaign.
The size of marketing materials available is also expanding. It used to be extremely costly to place an order for over sized or oddly shaped layouts but with the advancements in offset printing and other printer technologies you are no longer limited by boring sizes. Changing the size of your printed material to break out of what is expected can attract attention to your product. You might think that printing something smaller than is the norm could be a bad idea, but sometimes less is more. One of the new tends among fashion magazines is printing their pages on paper half the size of a standard magazine. This not only makes them stand out on the shelf next to other magazines but also makes them more portable for the consumer. Sometimes it pays to go big. If you have large store windows, filling them with intriguing banner sized graphics can be a great way to communicate your brand and attract customers.
Finally, when you are choosing the materials for your printing project do not be afraid to branch out. The ultra white some what glossy paper used for most projects can provide a clean look but it will not help your project stand out from the rest. Choosing custom paper can provide your print job with a unique look. Another way to set your design apart is to use foil stamping, or embossing to add texture and an expensive look to your project. There are also several finishes that can be added to postcards or business cards to create a custom look.
Digital technology has made it possible for offset printing companies to print small orders at a reasonable price. Any order under 250 copies is usually thought of and priced as a custom job. Some printers will consider anything less than 500 copies a custom order. Many companies offer the ability to order small quantities of prints at a reasonable rate. Not having to order large quantities makes it easier for you to change you marketing materials more frequently.
It also allows you to personalize your marketing plan by creating a variety of flyers, posters, or business cards that will each target a different demographic. You will also be able to print small quantities of a few different designs. After you have seen which designs or layouts are most successful with your target audience you can have larger quantities printed. Having the flexibility to test different styles may be just the thing you need to create the perfect marketing campaign.
The size of marketing materials available is also expanding. It used to be extremely costly to place an order for over sized or oddly shaped layouts but with the advancements in offset printing and other printer technologies you are no longer limited by boring sizes. Changing the size of your printed material to break out of what is expected can attract attention to your product. You might think that printing something smaller than is the norm could be a bad idea, but sometimes less is more. One of the new tends among fashion magazines is printing their pages on paper half the size of a standard magazine. This not only makes them stand out on the shelf next to other magazines but also makes them more portable for the consumer. Sometimes it pays to go big. If you have large store windows, filling them with intriguing banner sized graphics can be a great way to communicate your brand and attract customers.
Finally, when you are choosing the materials for your printing project do not be afraid to branch out. The ultra white some what glossy paper used for most projects can provide a clean look but it will not help your project stand out from the rest. Choosing custom paper can provide your print job with a unique look. Another way to set your design apart is to use foil stamping, or embossing to add texture and an expensive look to your project. There are also several finishes that can be added to postcards or business cards to create a custom look.
About the Author:
For printing services and other direct marketing materials like printing rack cards see how Conquest Graphics can help.
Posts
No comments:
Post a Comment