Wearing jewelry sparks conversation. Great jewelry pieces make for great conversation. Meeting new people is always great, especially if they are interested in you. Meeting more people can lead to more contacts and social success. If you have a hard time sparking conversation, this could be the perfect solution for you!
More interest is shown in the male consumer group from the ages of 18-45 than in any other age group. Sales promotions are generally targeted in that direction while attempting to retain the typical consumer group of one time buyers for groom's rings and everyday watches. Mainstream men's silver jewelry has not been a broad trend until signs of wider appeal are burgeoning on the horizon of the market.
Trends in men's platinum jewelry have been relegated largely to cultural overtones that influence who will purchase what. For example, up until the past several years, the increased wear of platinum medallions and hip hop style decorations pigeonholed a certain trend of 'gangsta' identification among young males. Another trend was seen in the stereotypical, flashy jewelry of rock stars and counter culture influences.
Many consumers have shied away from wearing men's silver jewelry because of the association it may bring to their wardrobe. However, due to the swing in trends through mainstream movies and media influences that depict masculine movie stars wearing diamond studded cuff links or onyx rings, the shift in mainstream, male interest for various wearable items is occurring.
Much to the satisfaction of the jewelry industry, strides toward a mainstream acceptance of brilliant pieces and expensive designs are taking place. Those under 40 have found that they enjoy wearing pieces of men's platinum items that add a little originality to their apparel. The obvious shift in the male mentality has also made it easier for women to purchase gifts and accessories that their husbands and sons will actually wear. In the last few years, industry has carefully and subtly geared its sales, promotions and marketing toward the male consumer who is now open to wearing personal, decorative items.
More interest is shown in the male consumer group from the ages of 18-45 than in any other age group. Sales promotions are generally targeted in that direction while attempting to retain the typical consumer group of one time buyers for groom's rings and everyday watches. Mainstream men's silver jewelry has not been a broad trend until signs of wider appeal are burgeoning on the horizon of the market.
Trends in men's platinum jewelry have been relegated largely to cultural overtones that influence who will purchase what. For example, up until the past several years, the increased wear of platinum medallions and hip hop style decorations pigeonholed a certain trend of 'gangsta' identification among young males. Another trend was seen in the stereotypical, flashy jewelry of rock stars and counter culture influences.
Many consumers have shied away from wearing men's silver jewelry because of the association it may bring to their wardrobe. However, due to the swing in trends through mainstream movies and media influences that depict masculine movie stars wearing diamond studded cuff links or onyx rings, the shift in mainstream, male interest for various wearable items is occurring.
Much to the satisfaction of the jewelry industry, strides toward a mainstream acceptance of brilliant pieces and expensive designs are taking place. Those under 40 have found that they enjoy wearing pieces of men's platinum items that add a little originality to their apparel. The obvious shift in the male mentality has also made it easier for women to purchase gifts and accessories that their husbands and sons will actually wear. In the last few years, industry has carefully and subtly geared its sales, promotions and marketing toward the male consumer who is now open to wearing personal, decorative items.
About the Author:
Learn all about mens diamond wedding bands with Men's Wedding Rings and Bands, the mens gold wedding bands experts!. Also published at The Best of Both Worlds: Classic and Modern Wedding Band Styles for Men.
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