One of the most important resources that can be provided by an IT services unit in any company is web design. It goes without saying that if your company has a presence on the web and it is not used to its fullest potential, then you are missing out on huge volumes of business. As you are probably aware, the Internet abounds with hundreds of millions of websites and, depending on your business, there is an increasing number of competitors entering your market every day around the world. But you might be surprised to discover that many websites fail to capitalise on their potential by not adhering to principles of good design and visitor usability.
In their eagerness to catch the "world", quite a few companies commit the mistake of hiring website designer who doesn't address their needs. Low experience as well as intimate knowledge in web designing more often than not leads to the following failures:
Treating SEO as a different project from the website - Search engine optimization (SEO) ought to be at the core of the website. Make sure your designer provides you with an optimized website and to take care of everything to include keyword search, duplicate content, multiple domains, Google local listing, semantic mark-up, search engine friendly navigation as well as structure, and HTML and CSS coding.
Web content writers These individuals generally write weblogs which are supported by marketing and advertising. Subject areas may depend upon the client or interest level. Writing on the web could make you a lot of money.
A professional web designer gives you understanding of the web as well as how users interact with it. He or she understands user interfaces and design techniques, including color theory and everything in relation. Design will include functionality and not mere appeal.
Neglecting to measure website performance - You'll not realize the importance of something unless of course it's measured. Assess the impact of your website with the use of metrics. Check out charts and reports to keep an eye on number of visitors, page views, traffic sources, keyword report, and content distribution. Measuring your website's success is very important in case you want to make an impact online. By simply knowing how frequently people visit your web site, you would know how your site is faring on the internet and in case your site has actually reached its audience.
Freelance Web Designers Needless to say this is rather self-explanatory. A freelance web designer designs websites for some individuals on a freelance basis. Finding something which sets you apart is regarded as the crucial thing here.
In their eagerness to catch the "world", quite a few companies commit the mistake of hiring website designer who doesn't address their needs. Low experience as well as intimate knowledge in web designing more often than not leads to the following failures:
Treating SEO as a different project from the website - Search engine optimization (SEO) ought to be at the core of the website. Make sure your designer provides you with an optimized website and to take care of everything to include keyword search, duplicate content, multiple domains, Google local listing, semantic mark-up, search engine friendly navigation as well as structure, and HTML and CSS coding.
Web content writers These individuals generally write weblogs which are supported by marketing and advertising. Subject areas may depend upon the client or interest level. Writing on the web could make you a lot of money.
A professional web designer gives you understanding of the web as well as how users interact with it. He or she understands user interfaces and design techniques, including color theory and everything in relation. Design will include functionality and not mere appeal.
Neglecting to measure website performance - You'll not realize the importance of something unless of course it's measured. Assess the impact of your website with the use of metrics. Check out charts and reports to keep an eye on number of visitors, page views, traffic sources, keyword report, and content distribution. Measuring your website's success is very important in case you want to make an impact online. By simply knowing how frequently people visit your web site, you would know how your site is faring on the internet and in case your site has actually reached its audience.
Freelance Web Designers Needless to say this is rather self-explanatory. A freelance web designer designs websites for some individuals on a freelance basis. Finding something which sets you apart is regarded as the crucial thing here.
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