Thursday, October 27, 2011

Utilizing A Few Simple Easy Creative Web Design Tips

By Shawn Olson


Because so many people use the internet to find new businesses, your website is probably one of the first things many potential customers see about you. Great web design is an art, and takes times and practice to master, but good designs only require that you pay attention to a few tips and avoid a few common mistakes. This will (hopefully) help you grab new customers, and please returning ones.

When you're just getting started, going with basic is a good plan. Getting fancier can be great, but it can take some skill and experience to separate the great from the not-so-great. Busy designs can make it hard for people's eyes to track, and doesn't let them focus on the important information. A few small flourishes on a generally understated background are always idea, though.

The difference between eye-catching and an eyesore can be hard to figure out at first. Generally, if you aren't sure about your site, avoid using more than one bright color, or too many colors in general. Don't use a lot of different complex designs, such as borders, photo edgings, and other options. Be very careful that any unusual font you choose is easily readable.

A single graphic will draw the eye to where you want it to be. A great place to put this is at the top or the start of a list of links used to navigate your site. Make sure the navigation links are easy to read, format properly in all the major browsers, and go to the intended pages. Don't employ repeated graphics, or your customers' eyes won't know where to go for important info.

Front page text should always be relatively short. Make sure that important information such as contact information and store hours is prominently displayed, and not hidden in the middle of a large paragraph. More text is fine for other pages, but your front page should remain short and sweet.

Make sure that your entire color scheme is practical before committing to it entirely. It's very important that it's easy to read the text on the background, whatever colors you've chosen for those. It's also important, and often overlooked, to make sure that you can read links before and after they have been clicked on, against your background color.

If you want to improve your web design, there are lots of articles out there talking about how to do so. A site survey is a great way to figure out what your actual customers think of your page, as well.




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