Thursday, March 31, 2011

Why You Need a Professionally Designed Website

By Shawn Olson


There is more to web design than having a pretty website. The right design can help your site, product, and service's credibility. It also brings a professionalism to your business that you can't get with a mediocre website. There are many reasons to hire a web designer to design your website, and here are some top reasons why.

It will save you time. Designing your own website takes a huge amount of time, even for professionals who know what they are doing. There are a lot of steps involved with designing websites, including HTML coding, designing the physical template, including search engine optimization, etc. Hiring a professional designer saves you time from finding the beautiful design of the site, but also all the hard stuff that is essential for an effective web site.

Professionals give you professional results. If you want to be taken seriously as a business you need to have a well designed website. Customers can tell a difference between a site designed by professionals who know design principles and a site designed by someone who has no design knowledge.

Tricks of the Trade - True professionals know the professional tricks of the trade. They know how to make websites SEO compatible. They also know marketing techniques that will help you with search engine optimization and other handy tips that you might never really understand on your own.

Your business will have an advantage over your competitors when you have a really well designed website. A lot of people look to websites now for information and shopping. If your website is properly designed and equipped, it will reflect really well on your business and make your competitors look a lot less professional than you.

Professional web designers do a great job communicating the message you want to share with your customers. If the site is there to be mostly informational, the design can be customized to do this. If you want to showcase your portfolio and work, this is also a great opportunity to do that.

Business branding should also be reflected with your web design. It is important that you have your own unique identity so your customer's can quickly recognize you. Professional web design allows you to do this with the right design work, logo, and feel with your website. Unification is key to branding, so your website needs to reflect that.

Unprofessional sites are easy to pick out. When you hire someone mediocre to do the job, your site will reflect that. As with anything, you get what you pay for.




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