Thursday, December 1, 2011

Getting the Most From Your Website

By Toby Scallo

It is no surprise that having an strong internet presence is a necessity for businesses these days. It seems as if everyone today has a website, not only do large corporations have one but many small businesses have a site in order to gain visibility. Many businesses are creating innovative websites, blogs and forums to gain credibility, build a platform which allows better customer communications and in turn increase revenue. If you are a business and do not have a website, it is vital to create one. If you are not online, you risk the chance of losing valuable customers.

If you are going to create the right website, there are several factors you should account for before developing your strategy. First, you should know exactly how you are going to use your page along with the goals. If you are not sure how to go about this, you should take a few minutes and browse the internet. Take a look at sites similar to yours and see what appeals to you. Afterwards, you need to think about who will view the site, your audience. Hopefully, this will go beyond your friends and family. Sit down and think about who will benefit from your services, message or products. Since there are millions of people online, it is important to be very specific when creating this metric.

Once you have completed that step, you need to start building your website. If you are not sure how to start reaching people, try inviting some people to join your site by offering them some useful information or you can create conversations. By beginning conversations you are building relationships which will show customers you are personable and you care about their needs - this will go a long way. Another way you can reach your audience is to find out their interests, needs which have not being addressed. Once you have determined that, you can connect with your potential audience by addressing their needs. As you do this you will able to position your brand accordingly.

Finally, determine what sort of content you are going to post on your site or blog and how often you are going to update it. Use social networking to your advantage also, for example, it is important to always have fresh content that is interesting and relevant to your business. There are many ways to keep your webpages updated such as posting pictures and information about your products.

An online presence has never been as demanding as it is today. Because of this, there is a lot of opportunity on the internet as well as a lot of competition. If you integrate the steps listed above, you will blow the competition away and launch a successful website.

About the Author:

No comments: