Sunday, August 7, 2011

Here I Am About To Inform You Just How To Work With Your Keywords Properly

By John Henderson


Correctly optimizing your web page can help out a lot when you want to begin obtaining the attention of the search engines, it's not all about backlink building. How you have the keywords positioned throughout your site is going to be one of the biggest methods to boost your ranking and in turn get you more of the search engine visitors. In the following paragraphs we will be covering a few ways to place your keywords in your website to get more love from the search engines.

The first thing many of you probably already know is that you should have the keyword or keyword phrase in the URL of the website. This is not just for websites but for blogs as well. Every post you make needs to have the main keyword in the URL. Wordpress makes this very easy to do when your writing your post you will see the page link at the top of the post and a link that says "Edit".

Another thing people don't usually consider are the H1, H2 and the H3 tags within the web pages. You need to ensure your keyword or phrase is actually incorporated in all of these tags. What this tends to do would be to help the search engine spiders note that the first thing on your site or web page is your keywords.

Quite a few of you have likely been aware of the first sentence rule. This generally means that any page you develop should have the keyword or keyword phrase inside the first sentence of the content. Nevertheless, although you may may already realize that, there is one more guideline you probably do not know about which is the last sentence rule. It employs the same action of the earlier rule however, obviously this concerns the last sentence on the site.

There is another factor you need to deal with known as the keyword density and this is also important. This is the amount of times your keyword is present on the page compared to the amount of words on the page. Between 3% and 5% is where you will want your keyword density to be. Keyword stuffing is when you simply add the keyword to just about every sentence and the search engines will penalize you for that.

There happens to be something else I would like to share with you which is the format of the keywords in the subject material. Working with bold, italic and underlining can also be very important in terms of your keywords and you should be sure to do this with nearly all of your keywords. Pretty much what you must do is to make sure you are making use of these text formats for almost every single instance of your keyword on your site. Never just use one structure for instance, bold, you really need to use them all and mix every one of them up. Working with just one of these kinds of formats may help a little nevertheless, you really should make use of all of them.

There you have it, if you adhere to these simple suggestions you will find that you will be able to improve your search engine standing for your site or web page. One more thing about the linking part, is that you will need to start creating links to all the web pages on your website or blog and never concentrate on only the home page.




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