Customer meetings are so vital for your business and your reputation that a large amount of thought and care needs to be put into them. Many a wedding photographer will feel that showing an easy album of their work is good enough to close a deal. This isn't true, the arena of professional photography is extremely competitive and everything that you do toward enlarging the amount of clients that sign up is crucial.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If at all possible run a show on a large projector or large high-definition display. Size does matter and people will be impressed by the size of the pictures which they are used to viewing on a tiny laptop screen.
Put plenty of work into your display albums make sure that they're truly galvanizing and show off the particular traits you're trying to stress.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If at all possible run a show on a large projector or large high-definition display. Size does matter and people will be impressed by the size of the pictures which they are used to viewing on a tiny laptop screen.
Put plenty of work into your display albums make sure that they're truly galvanizing and show off the particular traits you're trying to stress.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional info on their wedding photography courses, request a leaflet from the website.
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