Many business owners don't realise that a well designed site can generate sales in the same way a bad design can lose you customers and business. Indeed I would say webmasters need to get their site operating at 100% of its potential before worrying about seo or other marketing methods, if not your throwing money down the drain.
The navigation or menu is the most important part of your site (not your flash banner) because it's how people find the section they want. Users on the net don't have a lot of patience so if your menu isn't clear or well structured they won't be hanging around to work it out.
Flash has been around for a long time and in small doses it can really brighten a site up, i.e. a rotating banner. However there are too many problems with sites that are all flash. They don't work on iphones, google can't index them, you can't use the back/forward buttons in your browser. For these reasons I suggest you avoid full flash at all costs.
Too much information is another trap that many webmasters fall into. I see this problem a lot with ecommerce sites where they list a thousand technical specs no-one is interested in. Condense your info into manageable chunks so people can find what they want fast.
Many webmasters only test their sites design in the browser they use but this is a serious mistake. Not only do you need to test in different browsers but the different versions of each. For example older versions of internet explorer render some designs very differently than the latest one. You really have to test them all to know.
It's really important that your design is consistent because a site that randomly changes structure per page can be really off-putting for customers. I also really hate it when font families and colors change on different pages, to me it just looks very unprofessional and if you want me to place an order I need to have confidence in your business.
The navigation or menu is the most important part of your site (not your flash banner) because it's how people find the section they want. Users on the net don't have a lot of patience so if your menu isn't clear or well structured they won't be hanging around to work it out.
Flash has been around for a long time and in small doses it can really brighten a site up, i.e. a rotating banner. However there are too many problems with sites that are all flash. They don't work on iphones, google can't index them, you can't use the back/forward buttons in your browser. For these reasons I suggest you avoid full flash at all costs.
Too much information is another trap that many webmasters fall into. I see this problem a lot with ecommerce sites where they list a thousand technical specs no-one is interested in. Condense your info into manageable chunks so people can find what they want fast.
Many webmasters only test their sites design in the browser they use but this is a serious mistake. Not only do you need to test in different browsers but the different versions of each. For example older versions of internet explorer render some designs very differently than the latest one. You really have to test them all to know.
It's really important that your design is consistent because a site that randomly changes structure per page can be really off-putting for customers. I also really hate it when font families and colors change on different pages, to me it just looks very unprofessional and if you want me to place an order I need to have confidence in your business.
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