Friday, February 25, 2011

Brand Analysis: Guess Watches

By Aidan Ingram


Guess watches have become one of the most renowned brands in the world thanks to their advertising campaigns that have earned them a number of awards and accolades. Throughout the past few decades Guess has been one of the brands to be seen in thanks to a number of successful product placement campaigns. The brand were able to gain rights to dress the cast in Back to the Future in the 80s and since then famous stars throughout the world can be seen wearing their products.

Guess started manufacturing watches over 25 years ago in 1984 but their watch range quickly overshadowed the company's other offerings and became the most profitable part of the business. Due to their success the company celebrated their 20th birthday by releasing limited edition watches that created brand desirability successfully throughout the world.

With Guess watches providing the company with a great deal of success, the brand made a venture into the luxury market and started producing watches that made use of precious metals such as gold and silver as well as including diamante in their collection. Their luxury and bling collection has attracted a number of high profile artists to sponsor the range.

The brand has been able to lead fashion trends and style throughout its years and it has become desirable thanks to being worn by a number of red carpet celebrities at prestigious events. Paris Hilton is always seen wearing Guess watches that ooze with style and elegance and a number of other celebrities can be seen wearing the high quality bling offerings.

It isn't just the female stars that are huge fans of the Guess watches range either, a number of high profile men have been seen wearing elegant and understated watches that provide practicality and masculinity style. The Guess men's watch range is far more sedate than the bling offerings of the females but no less luxury, being made with the same high quality materials.




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