Friday, September 9, 2011

5 Things Every Photographer Should Be Doing On The Web

By Matt Brading


Often it seems the Web was made solely for photographers. On a social level it lets us share photographs with friends and families, we will get together and talk camera gear and photographic technique, and it helps a lot of us overcome the isolation that commonly goes side by side with a photography career.

On a pro level, it provides the wherewithal to showcase our work to Clients, access new markets and conduct the entire stock photography sales process without leaving our office. It also offers the means to monitor trends, watch what our peers are doing and see the images our buyers are buying.

And for all that, the unfortunate reality is, for many photographers, the pure volume of information and options becomes more of a hindrance than a helping hand. They only have so many hours in a day, and choosing what's worth their attention and what isn't becomes a chore, and as a consequence they generally tend to brush over the vital stuff and get way-laid with the insignificant.

Well if you ever find yourself in that case, here is a bare-bones list of the 5 essential website types every independent photographer should have bookmarked and will be using constantly.

1. Stock Image Library

Few serious photographers wouldn't have a stock photo agency catalogue of some type, but lots of photographers still leave it as something to do later when they're better established, or have more photos. Nowadays that is not obligatory and the best way tosell images online is to begin early and add to your stock catalogue regularly over a period of time.

Stock photography is a long term business though, so do take some time and find a photo stock library that is a good fit for your work and your style. Confirm it leaves you in charge of your work and does not need you to give up your rights, or give your work away, solely to access their services.

2. Stock Photo Price Calculator

To this end, ensure you bookmark a good online stock photo price calculator. We all used to manage this with hard-copy books, but things move fast these days and new types of photo-uses emerge every week, so a live stock photo price calculator is essential.. Be warned though, most people are blown away when they first use these... Simply because most photographers seriously under-value their work.

If you have never looked at a Stock Photo Price Calculator before, I'd suggest that you write down a list of 5-10 of your most important markets, and then list a couple of 'average ' usages for each. Then open the calculator and work out a price for each usage. Keep it convenient and you have a ready-reference guide if a Customer ever puts you on the spot, but equally importantly, you will get a whole new insight to the value of your photography.

3. Photography Business News & Info

If you're ardent -- and you do not mind sitting at a PC all day -- you can subscribe to lots of different newsletters and services to attempt to start current with goings on in the business. Or you'll be able to find a single Photography/Business site that does it all for you.

There are a few truly good websites out there if you go looking. My suggestion is to check them out and follow a couple until you find one that does the job right for you, your field of work, your interests, your location and so on. The best ones will give you all the vital news in brief, then include links for full info if you want it, so you can stay current and get all the info you want, without the info overload.

4. Shopping & Auction Websites

It's common knowledge, photographers are gadget-junkies! We are always hunting for that next piece of must-have camera kit that we simply cannot function at our best without. The simple fact we've already functioned quite alright for years without it does not matter... After we know it's out there we simply have to have it. Sound all to familiar?

The flip side is, quite often we have got just as much gear we should really get rid of... once again, if the internet was made for us then I am sure the creators of eBay are either photographers themselves, or they've got a few in the family. So bookmark it and use it. If you've got a cupboard of old camera equipment that's not been used in years get it out and put it up for auction, while it still has some value!

5. Online Photography Community

Professional photography is usually a solo career so the option to interact with your peers online should not be taken lightly. We all see hundreds of photographs on any particular day, but to be in a position to look at new pictures and discuss them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the web forums and portal sites now give working photographers to capability to interact with their peers, share ideas and info and truly grow as artists. And if you are not making good use of them, you're probably stagnating!

Well that is my top 5 must-bookmark site types. The Net offers us the chance to 'round-out ' our photography businesses in ways in which we never could before, so make sure you are getting maximum value from the time you spend online... And remember all work and no play, leads to a boring photographer!




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