If you have been involved in Internet marketing for any length of time, then you know how important SEO (search engine optimization) is. Perhaps you have even done a few things to get links back to your site to help boost your rankings. However what a lot of website owners don't know is that you can get a large boost through proper internal link building. As with anything else, some ways of internal linking are better than others. The funny thing is that doing it wrong can take more work for less return on your efforts. Viral video marketing is a good example of that. The proper way requires you to focus on three main areas: anchor text, site navigation, and in-context linking. We'll take a look at each of those in turn.
Anchor texts are words that are hyperlinked. With regards to internal link building, anchor text is the link to different pages within the same website or links to other places on the same page. The mistake people normally make is when use just any old words for their anchor text. "Click here" is the most common of this. People might want to click here but unless you're trying to rank for that particular word in the search engine, you're just wasting your links. As an alternative, use keywords in your anchor text such as this: "get deals on floor lamps here", or "floor lamps". This will give the search engine the idea that you consider such specific works worth linking from.
Good site navigation is vital to any website, but when it comes to internal link building it's even more important. At the very least, you need to link to your most important pages from your main navigation menu. To have even better results you should cross link to each optimized page from every other optimized page. Also, adding a site map will help link it all up in the eyes of some search engines and it has an added benefit of being easy to do. Be sure to add a privacy policy and contact page, as these will lend credibility to your site.
In-context linking is a combination of the above two internal link building methods. These are keyword links that go to different parts of your site. While anchor text could be found in a menu or list, in-context linking is part of the main content on your site. It can have elements of site navigation, especially when the links help visitors move about the site in a logical way.
There are other things that can be achieved, but when you do these, you will be far ahead of all of your competition that does not take the time to do these basic things. The main thing to consider is the fact that all of the words and links on your website matter; what words you choose to link and where those links head to. Social Media Marketing Services offers the best avenue for link building. When you do it right, you will get a natural SEO boost, and that's often a good thing.
Anchor texts are words that are hyperlinked. With regards to internal link building, anchor text is the link to different pages within the same website or links to other places on the same page. The mistake people normally make is when use just any old words for their anchor text. "Click here" is the most common of this. People might want to click here but unless you're trying to rank for that particular word in the search engine, you're just wasting your links. As an alternative, use keywords in your anchor text such as this: "get deals on floor lamps here", or "floor lamps". This will give the search engine the idea that you consider such specific works worth linking from.
Good site navigation is vital to any website, but when it comes to internal link building it's even more important. At the very least, you need to link to your most important pages from your main navigation menu. To have even better results you should cross link to each optimized page from every other optimized page. Also, adding a site map will help link it all up in the eyes of some search engines and it has an added benefit of being easy to do. Be sure to add a privacy policy and contact page, as these will lend credibility to your site.
In-context linking is a combination of the above two internal link building methods. These are keyword links that go to different parts of your site. While anchor text could be found in a menu or list, in-context linking is part of the main content on your site. It can have elements of site navigation, especially when the links help visitors move about the site in a logical way.
There are other things that can be achieved, but when you do these, you will be far ahead of all of your competition that does not take the time to do these basic things. The main thing to consider is the fact that all of the words and links on your website matter; what words you choose to link and where those links head to. Social Media Marketing Services offers the best avenue for link building. When you do it right, you will get a natural SEO boost, and that's often a good thing.
About the Author:
Viral Video Marketing is a structure which promotes individuals to pass on promoting videos about any services and products. This can be successfully accomplished by utilizing Social Media Marketing Services, a terrific approach that can offer links, attention as well as huge numbers of page views by promoting your website through social media channels.
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