Saturday, April 9, 2011

How Graphics Designing Can Have a Huge Impact on the Success of Your Website

By David L. Allen


Graphics designing is an important aspect of your company's online presence. This is how you can convey your products or services to your future customers and clients in one glance. By showing different images that promote your product to your website visitors, you will be able to entice them in purchasing your products or signing up for your services. A website that has a good layout and is properly designed will be able to help your brand image and popularity to your customers.

Graphics designing helps in the promotion of your website because not only can you show the products that you sell but you can also tell the story behind your company. If a picture paints a thousand words, imagine the effect of images strategically placed on your website. You will help the visitors envision the products that they are about to purchase and you will also help them navigate your website with ease.

Be conscious however of the fact that websites are not easy to create. It takes a lot of time and effort to build a site that is both aesthetically pleasing and functional. It is not done by amateurs who are just trying out graphic designing for fun. Consider the difficulty on the part of the visitor to upload a page filled with high-resolution images. It can be irritating to wait for sites to load because of the hundreds of pictures slapped haphazardly. You can lose potential customers if your website has ill-planned graphics designing.

In graphics designing, you also take into consideration the type of market you have. If your target market is of a specific demographic, study the preferences of that age or cultural group. Use your knowledge in designing the layout of the website. The color, motif, font and decorations of the site should be appropriate to the type of customers that you are trying to appeal to.

One should always consider the guidelines that a brand requires before coming up with the full design of a website. There are some companies that require proper handling of their company logos and these cannot just be manipulated or changed according to the whim of the designer. An example of this is Blizzard Entertainment wherein they have specific company logo colors depending on the game that they are associating it with. The blue logo is the basic color scheme, but it becomes gold when associated with World of WarCraft or red when it is Diablo. A designer should know the proper brand guidelines before dealing with the graphics designing.

If you are a company thinking of creating your very first website, talk with your graphics team. Discuss all the factors that you want to include in the site. Be sure that you have an open line of communication between and among the team members. Your provider should update you on the requirements they are fulfilling in your website. With remarkable graphics designing, you can look forward to attracting and retaining more visitors for your website.




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