When any new wedding photography business owner starts out there is sure to be a great deal of eagerness and this can cause some pointless purchases early on. One of those is stationary and marketing literature. It used to be the case that you needed glossy brochures, flyers, printed stationary, expensive business cards, portfolio carriers and big number of other leaflets such as price lists, booking forms, contracts etc.
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Cash saving tip: If you've got a home printer (you are a photographer, right?). Then invest in an alternative, continuous ink system. Instead of using the inks provided by the manufacturer you can attach a massive ink reservoir of just about identical ink. Do not buy the replacement cartridges "they really are cheap and poor quality "go for a pro replacement system. It may cost you a couple of hundred pounds, but it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out "they make their living producing top of the range designs and they're very inexpensive "you see their other work and how they've been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Cash saving tip: If you've got a home printer (you are a photographer, right?). Then invest in an alternative, continuous ink system. Instead of using the inks provided by the manufacturer you can attach a massive ink reservoir of just about identical ink. Do not buy the replacement cartridges "they really are cheap and poor quality "go for a pro replacement system. It may cost you a couple of hundred pounds, but it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out "they make their living producing top of the range designs and they're very inexpensive "you see their other work and how they've been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
About the Author:
Pixcellence are UK wedding photographers. They are experts in wedding photography London but also cover all the UK.
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